John Coxon has more than two decades experience working with nonprofit organisations throughout Australia and New Zealand, as a consultant, manager and board member.
The base model John uses to guide discussions with his clients is titled Four Steps to Success. This model has been adapted from The Cycle, an organisational model for nonprofit arts organisations, developed by Michael Kaiser.
Four Steps to Success is a cyclical process, where incremental gains and improvements are achieved year upon year.
Front and center in the Four Steps Model is great services with identified social impact. This does not occur by accident. It is a result of long term planning for achieving that social impact. Without great social impact there is no reason for the organisation to exist.
The second step is marketing. This is not to be confused with stakeholder communication, which is a part of the marketing process. Marketing is about knowing who your family of supporters are, what it is they need to know and planning for the right messages to go to the right people.
Why . . . ?
Because as you market to your group of supporters, they spread the word about the great social impact you create. This provides others with a reason to provide support as messages gain momentum.
Why is this important . . .?
A growing group of supporters, recognised, nurtured, informed and enabled will help you grow revenue through donations, time, resources and contacts. Through long term planning this growing revenue is reinvested in even greater social impact and even more marketing, while also providing you with a surplus for a rainy day.
This is the basic model. Inside the model sits building blocks, our suite of diagnostic tools designed to help you build governance best practice, long term planning and operational effectiveness.
To learn more about the four steps to success and how they may benefit your organisation email John and he will call you back to arrange a meeting.