Are you happy with the content of your website? You may be, but are your viewers and customers happy with that content?
There are many ways you can improve the quality and relevancy of your website content. Doing so means your website will likely rank higher during search and improve the opportunity for visitors or customers to locate your information.
Firstly don't worry about the length of your content. Some research shows that lengthy content is attractive to viewers, as it enables in-depth explanation. On the other hand short content is favoured by mobile viewers and increasingly websites are being viewed on mobile devices.
Look to your target audience. Are they more likely to access via mobile or more likely to access your website via a desktop? Set your content to meet their needs. This applies to every word of content. Look at your content from a viewer or user perspective before you include it in your website.
Don't be afraid to leave white space on your website page. It is a place where there are opportunities for being creative and interesting. Consider breaking long content into several pages. Utilise bullet points, images and highlighted content to draw attention to specific content.
Social media content should be brief, relevant and should make sense. Where possible try to link any social media content back to your website or include a Call to Action within your content. Ask a question to try an create an online conversation.
On all digital channels and platforms, look to regular change and mix up your content. Even the smallest change will catch an eye of a return visitor and encourage them to linger just a little longer. Within your website content create links in your content that guides the visitor from one page to another. Consider yourself a tour guide and look to create an interesting and enjoyable customer experience.
Call John on 0458 913 933 or email us with your interest in talking about the options for your next website project. When you talk with me you have one conversation, recieve unbiased advice and have access to the level of expertise necessary to meet your needs - while all the time I oversee your project.
So that you can Reach, Act, Convert and Engage with your audience.